Keyprime Roofing

Keyprime Inc. is a roofing and remodeling contractor based in the Minneapolis-St. Paul area, specializing in high-quality roofing, siding, windows, and gutter services. Established in 2015, the company is known for its commitment to craftsmanship and customer satisfaction, offering a range of services from storm restoration to complete exterior remodeling​
Production
Post-Production
Sound Design
Motion Graphics
Color Correction
Client
Keyprime, Inc.
Date
June 2024
Role
Editor
Motion Graphics
Editor On-Set
Initial Sound Mixing/Design

Elevating Sales and Brand Awareness through Strategic Commercials

Keyprime, Inc. sought to create targeted television commercials that would air locally during, and after, specific weather events to boost brand visibility and recognition. The goal was to strike a balance between being engaging and informative, using a whimsical and memorable approach.

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Technologies and Tools Used

In the production of Keyprime, Inc.'s commercials, I utilized the full Adobe Suite, including Premiere Pro, After Effects, and Audition, for post-production work. My role extended beyond editing, as I was also present on set to provide input on shot composition, transitions, and other creative elements. Additionally, I consulted with the production team to help optimize shot setups, ensuring the visuals aligned with our overall creative vision while maintaining a cohesive and polished final product.

A man standing in a yard holding a glass of wine.

Project Feedback

Following the production and airing of the “Zombie Storm Chaser” commercial, William, the owner, shared that he was recognized by a stranger in a coffee shop who had seen and enjoyed the ad—a testament to the campaign's effectiveness in capturing attention.