The Miracle Ear Foundation
A Non-profit Branching Out on Their Own.
The Miracle-Ear Foundation sought to establish a unique and independent web presence distinct from its parent company, Miracle-Ear. By creating this dedicated website, the foundation aimed to have more control over its online identity, allowing for easier updates and more direct marketing of their services. The goal was to boost visibility and awareness for their non-profit initiatives, highlighting their mission and services while enhancing engagement with their community and potential donors.
Technologies and Tools Used
For the development of the Miracle-Ear Foundation website, I utilized Webflow to create a fully responsive and user-friendly platform. I incorporated motion graphics and animations using After Effects, Premiere Pro, and Lottie files to add a dynamic visual experience. Additionally, custom code was implemented to seamlessly integrate donation functionalities and form submissions, ensuring a smooth and intuitive process for users. The combination of these tools allowed for a visually compelling and easily manageable site that effectively promotes the foundation’s mission.
Project Feedback
The Miracle-Ear Foundation was thrilled with the launch of their new website and branding, which perfectly captured their mission and vision. Their excitement was so high that they celebrated with an internal launch party at their office, gathering the team to commemorate the milestone. The new site provided a fresh, independent identity that the foundation was proud to showcase, reflecting their values while making their services more accessible to those in need. The successful launch marked a pivotal moment in their ongoing efforts to increase visibility and impact.